Gorilla Marketing

The only place to eat

Gorilla Marketing is the epitome of the creative mind over the power of the mighty dollar. In this article, we will emphasize out of the box ways to create a Brand, and a *Culture to boost your restaurant on top of your zone of influence.

Here are the steps:

1 Recognize who are those people living in your zone of influence: A 3 miles radius (this is the only zone of influence, you have. People don’t travel more than 3 miles to go out for dinner) from your location.

2 Focus on the makeup of your potential guests (baby boomers, millenniums. According to people’s income?) Remember nobody can please everybody, this is why you have to make a survey to find out who will appreciate your establishment.

3 Establish a sustainable Marketing Plan for your budget.

You do not need a large budget to market your restaurant, you just need to be consistent. You might start as low as $500 a month. Most independents only have few ways to design a Marketing Plan. Direct Marketing, flyers, direct phone calls, collecting guests data, and keeping in touch through emails. Social media is good to a point since you reach the world and the world is not going to come to you. Your website is very important, but it cannot be a dead site like 99.99% of restaurants websites.

4 Who will be in charge to train your staff and run your campaigns?

You, the chef, the dishwasher or a far way cousin? New articles on the subject soon,  as well as Direct Marketing and how to make your website a lively one.

5 Compile your efforts for your 1st. Campaign with a definitive Goal and a set period of time you also need a way to compile your efforts.

You goals have to be sustainable, e.g.: We need to gather 1000 data from our guests in the next 2 months. (and example will follow this article.)

6 Adjust the results from week to week and fine tune your campaign.

7 The results of your 1st Campaign will guide for your 2nd Campaign

8 Never stop, Marketing Your Restaurant, the time you stop is the time you go out of business.

* Check our last post on culture

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