Gorilla Marketing is the epitome of the creative mind over the power of the mighty dollar. In this article, we will emphasize out of the box ways to create a Brand, and a *Culture to boost your restaurant on top of your zone of influence.
Here are the steps:
1 Recognize who are those people living in your zone of influence: A 3 miles radius (this is the only zone of influence, you have. People don’t travel more than 3 miles to go out for dinner) from your location.
2 Focus on the makeup of your potential guests (baby boomers, millenniums. According to people’s income?) Remember nobody can please everybody, this is why you have to make a survey to find out who will appreciate your establishment.
3 Establish a sustainable Marketing Plan for your budget.
You do not need a large budget to market your restaurant, you just need to be consistent. You might start as low as $500 a month. Most independents only have few ways to design a Marketing Plan. Direct Marketing, flyers, direct phone calls, collecting guests data, and keeping in touch through emails. Social media is good to a point since you reach the world and the world is not going to come to you. Your website is very important, but it cannot be a dead site like 99.99% of restaurants websites.
4 Who will be in charge to train your staff and run your campaigns?
You, the chef, the dishwasher or a far way cousin? New articles on the subject soon, as well as Direct Marketing and how to make your website a lively one.
5 Compile your efforts for your 1st. Campaign with a definitive Goal and a set period of time you also need a way to compile your efforts.
You goals have to be sustainable, e.g.: We need to gather 1000 data from our guests in the next 2 months. (and example will follow this article.)
6 Adjust the results from week to week and fine tune your campaign.
7 The results of your 1st Campaign will guide for your 2nd Campaign
8 Never stop, Marketing Your Restaurant, the time you stop is the time you go out of business.
* Check our last post on culture