To Start Let’s Define Marketing
Marketing is a set of tools to promote your BRAND.
Your Brand is the perception created in your customers mind when they refer to your restaurant.
For instance: In our course and all promotional tidbits Joe’s Café is our example.
Joe’s Café is a Mom and Pop operation. Joe is the chef and works the kitchen, with more than 15 years of chef’s experience. Maud his wife worked as a hairdresser for more than 10 years. During her gig as a hairdresser she learned how to cope with customers. Maud developed a keen sense of customer-relationship, a major plus for their own venture in the Hospitality Industry. Continue reading