Gorilla Marketing is the epitome of the creative mind over the power of the mighty dollar. In this article, we will emphasize out of the box ways to create a Brand, and a *Culture to boost your restaurant on top of your zone of influence.
Here are the steps:
1 Recognize who are those people living in your zone of influence: A 3 miles radius (this is the only zone of influence, you have. People don’t travel more than 3 miles to go out for dinner) from your location.
2 Focus on the makeup of your potential guests (baby boomers, millenniums. According to people’s income?) Remember nobody can please everybody, this is why you have to make a survey to find out who will appreciate your establishment.
3 Establish a sustainable Marketing Plan for your budget.
You do not need a large budget to market your restaurant, you just need to be consistent. You might start as low as $500 a month. Most independents only have few ways to design a Marketing Plan. Direct Marketing, flyers, direct phone calls, collecting guests data, and keeping in touch through emails. Social media is good to a point since you reach the world and the world is not going to come to you. Your website is very important, but it cannot be a dead site like 99.99% of restaurants websites. Continue reading