More on Guerilla Marketing?
marketing one’s business in unconventional ways with a low budget.
Guerrilla Marketing is different from traditional marketing. It means going after goals of profits, sales and growth with unconventional ways.
Enticing guests to spend more than they usually would in a down economy.
You invest time, over spending money on regular advertising. The goal is to turn to imagination unusual ways to reach your potential guests without hacking the farm. Excellent knowledge of your business is a must. Your main yardstick will be profit, over sales. Increasing more transactions per year with each customer, and using the referral power of current customers will be key of your campaigns. The use of simple but very powerful tools will be the center of your Guerrilla Marketing Program.
The telephone is a very effective follow-up weapon. Research indicate serious boost of sales and profits, when used properly. Telephone follow-ups are not the easiest to do but it works. Anyhow, no one ever said that guerrilla marketing has never been promoted as the easiest thing to do.
E-mail ranks up there with the telephone, even surpassing it. Cost is minimal, it’s fast. On the recipients end it will prove that you are concerned about THEM (your guests.) You will increase ties with your market.
Your website must be a live one not dead as 99.99% of restaurant websites are. Use your telephone, your emails to direct your guests to your website for great rewards.
Bring your guests to browse your web site to search your best offerings. Use the site to give a lot of information and advance the sale to the lucky browsers. A key to online success is creating a brief and enticing e-mail that directs readers to your website where they will receive enough information to allow them to receive the best rewards for them time to browse your site.
Guerrilla Marketing offers fervent follow-ups, and cooperation instead of competition. Talk about your guests instead of YOU. People need to understand, hat’s in browsing your web site what benefits they will receive.
Your Marketing Plan is the seed to a healthy business. You will harvest the profits if your campaign has been laid out right.
The cost of selling to a brand-new customer is six times higher than selling to an existing customer.
Your customers are facing tons of junk and unwanted e-mail. Your mailing piece won’t be scrapped with the others and your e-mail won’t be instantly deleted because you are doing it right.
Your customers know you, they trust you since they honor your establishment with their presence several times a year. They will buy in your offering if there is something of value in it for them. People are more inclined to go tot her restaurant
Guerrillas are able to think of additional products and they know than try a new one, unless some one famous is talking about it. People always go to the least difficult way to achieve rewards.
Using Guerrilla Marketing demand dedication, time and cooperation from all your staff. If you never try it you will never know if it works.
Coming soon, 25 FREE ways to use in your Guerrilla Marketing.